Bob Rice is just damned funny. His mother, after some hesitation, even agrees. His career began writing for TBWA\Chiat\Day in Los Angeles, before becoming the über-talented Creative Director they discovered in him. So, Chiat LA, London, NY. Then came the big one - DIRECTING. Instant Cannes Film Festival Awards, Gold & Silver Pencils. Big deal? Hells yeah! Call his mom if you're a non-believer.