Paul Iannacchino and Jay Pharoah Make a Raucous in Times Square

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Dateline 3.28.16 - New York

Today, Adweek cast a spotlight on R A U C O U S Content director Paul Iannacchino's new spot for Pepsi Spire, starring Saturday Night Live comic Jay Pharoah.

In the commercial, produced by Mekanism, Pharoah surprises customers in a Times Square Arby's by communicating with them, live, transmitted via a Pepsi Spire fountain screen. Emphasizing the interactive element of the Spire fountains (initiated by Pepsi in 2014) was the core focus of the ad.

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