Matt Rainwaters for Sunkist

Along with marketing agency Edelman, Raucous director Matt Rainwaters creates a visual love letter to the thousands of farming families that make Sunkist the world’s leading citrus grower that it is. Traveling between the greater Los Angeles area to Orange Cove, CA, Rainwaters and his team captured the hard, but rewarding life that orchard farming provides. 

Did you know that the Sunkist Growers, Inc co-op is the most “diversified citrus processing and marketing operation in the world”?
Check out the link below to see all that the farmers are doing “Here”, right in our very sunny California backyard.

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