Dateline 6.24.17 - Cannes, FR
We get it, it's hard when your children move out -- but RAUCOUS Content's Adam Gunser, Colenso BBDO Auckland and Pedigree want you to know that when they move out, move on... get a dog! Pedigree is targeting empty nesters with its adoption program in a truly hilarious and original way. Adam’s TV spots start out deceptively poignant. Described from a grown-up child's point of view, they recall trying to impress a hard-to-please father. However, in each, there's a twist -- the parents have now very definitely moved on, with a pooch.
Not to brag or anything (okay okay, we already did!), but Adam won three Gold Awards (Integrated, Direct, and Media) and two Silver (Film and Direct) at Cannes this year for his consistently droll humor on this fantastic Pedigree campaign. Check out the kind of fuss we love!