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Dateline 2.17.17 - Los Angeles
Chris Hooper explores a sticky situation in the first of three spots in his second campaign for Highmark BCBS with R A U C O U S Content’s good friends, Partners & Napier, as documented in SHOOT Online. Check it out! Highmark BCBS has launched an advertising campaign called “Ask The Doctor” via Partners + Napier that includes TV spots, digital banner and mobile ads, and direct mail. In this :30, a doctor comes into an examining room to see a female patient who is covered in Post-It sticky notes, each scrawled with a question she has for her physician.
There’s a better way for a patient to get relevant answers -- Highmark’s recently introduced “Doc Talk Checklist.” After all, asking the right questions can help patients take control of their health. “Sticky Notes” is one of three 30-second commercials (each with 15-second versions) which will air in multiple markets throughout Pennsylvania, including Pittsburgh, Harrisburg, Wilkes Barre-Scranton, Johnstown-Altoona and Erie, before rolling into other markets later this year.